Free UTM link builder
Tag a link so Google Analytics shows which post, ad or message brought each visit. Runs in your browser; nothing you type is sent to us.
Use lowercase and the same spelling every time, because "Instagram" and "instagram" show up as two sources.
Using the UTM link builder in three steps.
- Paste the page address you want to share.
- Fill in the source (where), medium (how) and campaign (why).
- Copy the tagged link and use it in the post, ad or message.
About the UTM link builder.
What do the UTM parts mean?
Source is where the visit comes from, such as instagram. Medium is the kind of link, such as social or email. Campaign names the push, such as diwali-offer.
Do UTM tags change my page?
No. They are added after a question mark in the address and only help your analytics tool label the visit.
Should I use capital letters?
Keep to lowercase and hyphens. Analytics tools treat Instagram and instagram as different values.
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We run the SEO and AI-search work.
You run the business.
SEO, local search, social media, ads, PR and WhatsApp outreach, planned and managed by one team.