Free ad and lead calculator
Enter your own budget, cost per lead and sales numbers to see leads, customers, revenue and return on ad spend. Runs in your browser; nothing you type is sent to us.
These starting numbers are only examples. Replace them with your own.
Only arithmetic on your numbers, not a forecast. Sales here are before your other costs.
Using the Ad and lead calculator in three steps.
- Enter the ad budget and your cost per lead.
- Add the share of leads who buy and the value of a sale.
- Read the leads, customers, revenue and return on ad spend.
About the Ad and lead calculator.
What is ROAS?
Return on ad spend is the revenue from ads divided by the money spent on them.
Where do the numbers come from?
From you. The tool does the maths on the numbers you enter and does not predict results.
Why use my own numbers?
Costs and sales differ a lot between businesses. Real figures from your own ads give a more honest answer.
Try these next.
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Customer value and CAC
See what it costs to win a customer, what a customer is worth over time, and how many orders earn the cost back.
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