Free engagement rate calculator
Work out the engagement rate of a social media account or post from likes, comments, shares and followers. Runs in your browser; nothing you type is sent to us.
Add the numbers of one post, or of several posts and the number of posts.
Rates differ a lot between platforms, accounts and kinds of post. Compare your own posts over time.
Using the Engagement rate in three steps.
- Enter the likes, comments and shares.
- Enter the followers or the reach.
- Read the engagement rate.
About the Engagement rate.
How is engagement rate worked out?
Likes plus comments plus shares, divided by followers (or reach), as a percentage.
Should I use followers or reach?
Reach shows how people who saw the post responded. Followers is the more common way to compare accounts.
What is a good rate?
It varies by platform and account size. Compare your own posts over time.
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