Free CTR, CPC and CPL calculator
Type what an ad campaign spent and got, and see the click rate, cost per click, cost per thousand views and cost per lead. Runs in your browser; nothing you type is sent to us.
Copy these from your ads report. The starting numbers are examples only.
Compare these across your own campaigns to see what to keep and what to stop.
Using the Ad results (CTR, CPC, CPL) in three steps.
- Enter the spend, the impressions, the clicks and the leads.
- Read the click rate, cost per click, cost per thousand impressions and cost per lead.
- Compare campaigns using the same numbers.
About the Ad results (CTR, CPC, CPL).
How is CTR worked out?
Clicks divided by impressions, as a percentage.
What are CPC, CPM and CPL?
Cost per click is spend divided by clicks. CPM is the cost of a thousand impressions. CPL is spend divided by leads.
What is a good CTR?
It varies by platform, audience and offer. Compare your own campaigns over time rather than chasing one number.
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