Free customer value and CAC calculator
See what it costs to win a customer, what a customer is worth over time, and how many orders earn the cost back. Runs in your browser; nothing you type is sent to us.
Based on the numbers you enter. A customer who stays and buys again is worth more than the first sale.
Using the Customer value and CAC in three steps.
- Enter your marketing spend and the new customers it brought.
- Enter the average order value, orders per year and years a customer stays.
- Read the cost to win a customer, the value over time and the orders needed to earn the cost back.
About the Customer value and CAC.
What is CAC?
Customer acquisition cost is the money spent to win customers divided by the number of customers won.
What is customer lifetime value?
It is the revenue (or profit) a customer brings over the time they stay with you. This tool estimates it from the numbers you enter.
Why compare the two?
If winning a customer costs more than the customer brings in, the business loses money on each one.
Try these next.
Ad and lead calculator
Enter your own budget, cost per lead and sales numbers to see leads, customers, revenue and return on ad spend.
Ad results (CTR, CPC, CPL)
Type what an ad campaign spent and got, and see the click rate, cost per click, cost per thousand views and cost per lead.
Sales target planner
Start from the sales you want and see how many customers, leads and how much ad budget you need.
A/B test calculator
Compare two versions of an ad or page and see whether the difference is likely real or just chance.
Monthly marketing report
Type this month's and last month's numbers and get a short report you can send to a client or your team.
Engagement rate
Work out the engagement rate of a social media account or post from likes, comments, shares and followers.
We run the SEO and AI-search work.
You run the business.
SEO, local search, social media, ads, PR and WhatsApp outreach, planned and managed by one team.